Website of Science Fiction Writer Ron Collins

Kroger ads – It’s a non-male world :)

If you follow me at all you know that I became a kept man about three months ago. By this, of course, I mean that Lisa makes the steady paycheck and I am working in this weird and unpredictable world of the freelance/on-spec writer. This also means that I do a vast majority of the housework, which (even today) is not really thought of as a particularly masculine job. The most obvious way I can tell this is by the grocery store.

Though it changes at times due to various life events, I try to plan to go to the grocery for my main run on Tuesday afternoons (I go to a Kroger that’s “all the way across town”). I also tend to use other afternoons to run to a nearby store for “emergency” and other spur of the moment types of things. This helps me as it becomes a 15-20 minute productivity break and lets me get my brain off on other things for a bit. Let’s face it, guys … going to the grocery on a weekday afternoon still means that I’m in about a 10% minority.

I’m thinking about this today because I received a mailer from Kroger that included coupons. Usually these come in a flyer with various design stuff that is clearly designed for a female customer. I really don’t think much of it. In fact, it kind of slides right past me. I have, after all, lived in a female dominated house for about 30 years. I mean, it’s like … wife, daughter, cats, and one can assume all our short-lived fish fish have all been female. I really don’t think about the advertising slant to a lot of things because they kind of just slide by me, I guess. But today, the mail brought me this flyer from Kroger that is pointed directly at the male.

It got my attention. The colors were bold. The images were masculine. I picked it up, actively interested in seeing what goodies I might find in there. Good deals on apples? Specials on prime-cut beef? Wheaties? Rugged whole grain bread? Crunchy peanut butter? Ice Cream? [grin].

Turns out, of course, the only thing in there is male toiletries–you know, after shave and body wash and razor blades.

It was kind of a bummer, really.

2 Comments

  1. DeAnna DeAnna
    March 10, 2014    

    I think it’s even worse: I think they’re spying on your household. “Wait…a MAN shops for groceries there! Hit him! Hit him up for razors, quick!”

  2. March 10, 2014    

    They probably do know more about me than I do. :)

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